As a highly targeted and wide-ranging communication method for consumption, high-speed rail stations play a vital role in building brand influence. As a big country brand, Xiaodao electric car will bring better brand benefits to Xiaodao in conjunction with major high-speed railway stations across the country.
At present, Xiaodao Long March Edition 400-mile Dream Chasing New Riding Track accurately covers important hub sites such as Beijing, Tianjin, Wuxi, etc., and broadcasts around the clock to form a three-dimensional brand marketing pattern, convey brand power to hundreds of millions of tourists, and gradually improve Xiaodao's popularity. Brand influence and reputation, realize brand conversion, and demonstrate brand strength.
This high-speed rail advertisement is one of the largest and most widely covered high-speed rail advertisements in the industry. It covers the core "arteries" of the country and has an audience of more than hundreds of millions.
On the one hand, Xiaodao has landed strongly in high-speed railway stations across the country, and dominates the core waiting scene of high-speed railways. On the other hand, in order to strengthen the connection with end users, Xiaodao cooperated with Henan Satellite TV, Liaoning Satellite TV, Anhui Economic TV, Shandong Variety Channel, Hebei Farmer Channel, Zhejiang Qianjiang Channel, Jiangsu City Channel and other national TV station resources, through various local channels. The regional influence of the company will play a significant role in further expanding the brand influence of Xiaodao in the local market, expanding its popularity and competitiveness inside and outside the industry, and highlighting the strong brand viscosity and core competitiveness of Xiaodao.
At the same time, Xiaodao frequently appeared on CCTV, and "Xiaodao Long March Edition 400 Miles Chasing Dreams and New Riding Tracks" maintained a high frequency exposure on CCTV-1 golden channel, further enhancing the brand's activity and expanding the brand's voice!
CCTV's high-frequency exposure, combined with the characteristics of high-speed rail stations and ground channels that are deeply integrated into consumers' daily life, has higher credibility and authority. Xiaodao Choice can combine with its strong force to effectively interact with consumers and boost terminal confidence. Demonstrate brand height and brand value.
High-density, high-coverage, high-reach brand launch, directly targeting the precise target group, occupying the brand promotion highland, high-quality communication will definitely drive the double promotion of the Xiaodao brand and the market!